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Once again, a useful entry by
kevinleitch.
The whole idiocy is summed up in one comment down the page (which I'll further sum up here): Target is spending a whole lot of money in a lawsuit, when it'd cost barely anything to get a competant web designer to alter their site. At the same time, they're not only losing money from blind customers (and, quite probably, their indignant families and friends who know better than to use inaccessible sites) but they're creating general ill-will which will cause them to lose even *more* money - or, at least, to gain less than possible, which is almost the same thing.
Brilliant move, Target.
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The whole idiocy is summed up in one comment down the page (which I'll further sum up here): Target is spending a whole lot of money in a lawsuit, when it'd cost barely anything to get a competant web designer to alter their site. At the same time, they're not only losing money from blind customers (and, quite probably, their indignant families and friends who know better than to use inaccessible sites) but they're creating general ill-will which will cause them to lose even *more* money - or, at least, to gain less than possible, which is almost the same thing.
Brilliant move, Target.